Back to all steps

Schema.org microdata

Informational step — it never fails the test; the result is shown in the step card of the run report. Validates Schema.org microdata (JSON-LD) on the current page against Google Rich Results and Yandex requirements. Required and recommended fields of popular types are checked (Organization, Product, Offer, BreadcrumbList, Article, FAQPage, Event, etc.), plus broken JSON-LD blocks and the complete absence of markup. The report shows whether there is markup, broken JSON, and which required fields are missing (so a search engine may not show a rich snippet). No parameters.
Usage example

Checks “Schema.org microdata” — Schema.org microdata (JSON-LD) against Google Rich Results and Yandex requirements.

No fields required.

It parses <script type="application/ld+json"> blocks, expands @graph and nested objects, and validates required and recommended fields of popular types (Organization, Product, Offer, BreadcrumbList, Article, FAQPage, Event, etc.).

Informational step — it never fails the test; the result is shown in the step card of the run report. The report shows whether there is markup, broken JSON, and which required fields are missing (so a search engine may not show a rich snippet).

Typical scenario:

  1. Go to page — https://mysite.com/product/123
  2. Schema.org microdata